Korbel Champagne Cellars

Image of Korbel_Champagne bottleImage of T.V. series poster-Combat!Korbel Champagne Cellars was bought in 1954 by Adolf Heck.  The previous four years he had been president of Italian Swiss Colony Winery. Under Heck’s leadership, Swiss Colony developed one of the most successful marketing campaigns in the history of spirits, using “the little old winemaker, me” tagline for its advertisements. After four years at the helm, Heck had transformed Swiss Colony into the largest American winery before moving over to Korbel.  There he continued his winning ways, thinking of creative promotional stunts for the bubbly. One such venture served dual purposes when he hooked up with the producers of the 1962 T.V. series, Combat!, starring Vic Marrow. (more…)

Korbel Champagne Cellars

Image of Korbel_Champagne bottleImage of Korbel_Champagne_CellarsKorbel Champagne Cellars started off with a bang–literally.  According to family lore, Francis Korbel was in Prague in 1848 and fired the shot that started a revolution against the monarch of the Austrian Empire. The young Korbel landed in Daliborka Prison. He managed to escape, however, reportedly with the help of his grandmother who provided civilian clothes that allowed him to stroll out an unlocked gate to freedom, casually smoking a cigar. He soon fled to New York City and then to San Francisco. (more…)

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