Korbel Champagne Cellars
Korbel Champagne Cellars was bought in 1954 by Adolf Heck. The previous four years he had been president of Italian Swiss Colony Winery. Under Heck’s leadership, Swiss Colony developed one of the most successful marketing campaigns in the history of spirits, using “the little old winemaker, me” tagline for its advertisements. After four years at the helm, Heck had transformed Swiss Colony into the largest American winery before moving over to Korbel. There he continued his winning ways, thinking of creative promotional stunts for the bubbly. One such venture served dual purposes when he hooked up with the producers of the 1962 T.V. series, Combat!, starring Vic Marrow. (more…)
